What is a keyword in SEO

What is a keyword in SEO? And why it is Important?

Keywords are the foremost necessary SEO part for each search engine; they're what search strings are matched against. Selecting the proper keywords to optimize for is therefore the primary and most vital step to a thriving SEO campaign. If you fail on this terribly opening, the road ahead is incredibly jarring and possibly you may solely waste it slow and cash. There square measure many ways to see that keywords to optimize for and typically the ultimate list of them is created when a careful analysis of what the online population is sorting out, that keywords have your competitors chosen and specifically - that square measure the keywords that you simply feel describe your website best.

1. Selecting the proper Keywords to Optimize For:-

It appears that the time once you might simply high the results for a one-word search string is centuries past. Now, once the online is therefore densely inhabited with sites, it's next to not possible to realise constant high ratings for a one-word search string. Achieving constant high ratings for two-word or three-word search strings may be a a lot of realistic goal.

For instance, If you've got a website concerning dogs, don't attempt to optimize for the keyword "dog" or "dogs". Instead you'll attempt to specialize in keywords like "dog obedience training", "small dog breeds", "homemade dog food", "dog food recipes" etc. Success for very hip one-two word keywords is incredibly troublesome and sometimes not well worth the hassle, it is best to specialize in less competitive extremely specific keywords.

The first issue you would like to try and do is come back up with keywords that describe the content of your web site. Ideally, you recognise your users well and might properly guess what search strings they’re doubtless to use to look for you. You’ll additionally attempt the web site Keyword Suggestions Tool below to come back up with associate initial list of keywords. Run your initial list of keywords by the Google keyword Suggestion tool, you will get a connected list of keywords, range a handful of keywords that appear relevant and have a good world search volume.

When selecting the keywords to optimize for, you would like to think about not solely the expected monthly variety of searches however additionally the relevance of those keywords to your web site. though slim keywords get fewer searches they're a great deal a lot of valuable than generic keywords as a result of the users would be a lot of curious about your offerings. Let’s say you've got a district on your web site wherever you offer recommendation on what to seem for once adopting a dog. you would possibly discover that the "adopt German shepherd" key phrase provides you higher results than a keyword like "German shepherd dogs". This page isn't of interest to current Alsatian house {owners homeowners} however to potential Alsatian owners solely. So, once you verify the numbers of search hits per month, take into account the distinctive hits that work into the theme of your website.